Charmer is one of the USA’s main alcohol distributors and they’re a damn good client of ours, for obvious reasons. So Charmer gets their people together every year for a soccer tournament. We’d like to think the alcohol flows freely at this event on and off the field, leading to some very funny play. But we don’t know because we’ve NEVER been invited, we just computer jockeys, kind of like monkeys but we can speak. We here at Orange32 are actually damn good soccer players, we’ve been compared to the Brazil team numerous times. And on top off playing soccer we make kick ass soccer tournament logos too. Pele couldn’t design for crap, ask anybody.

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So basically Orange32’s photographer is one intense individual, his name is Sam Bassett, and other photographers ain’t got nothing on him man! Who the hell would go to Japan with a bag full of masks and stop random people and get them to pose for this. SAM BASSETT WOULD, and that’s all you need to know. Sam also has a new short film coming out soon called “Cowboy Stan” you’ve got no idea the genius of this man.
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So this guy comes by our office to discuss a logo design, he looks like Jamie Kennedy so we’ll refer to him as JK from this point on. So JK is starting a real estate company in NYC and he wants a logo that is classic but trendy, also gritty but clean. So we go over some things and figure out that he just needs to see some things because he didn’t seem to be able to stop contradicting himself. Anyway, JK makes it clear to us that he is a lawyer for some reason unknown, turns out later when our lawyers contacted him, that it is actually JK’s wife that is a lawyer. Nice! Anyway, we wanted to make him happy and turned out more than our usual 3 comps that are included in our fee. JK tells us to make it look like this logo, then to make it look like that logo. Then he wants an animal, we start out with a horse then he decides he wants a sheep, we didn’t ask why. He tells us none of his friends liked the horses and asked us what we thought of the sheep, we told him we hated it. He told us he was paying us for our opinion and we told him which ones we liked and then he told us his friends didn’t like those. So we told him to go hire his friends and leave us out of this. If you ever get a client that looks like Jamie Kennedy run away, fast.

btw- the top logo is an ambigram - for those of you that don’t know, that means it’s the same thing upside down, do a handstand on your desk and check it out!

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This is one of our favorites. We were supplied with the girls shot on flat backgrounds and were given complete freedom to design what we wanted. We came up a nice summer/autumn color scheme with some pretty girly type design elements with the help of the girls in the front office, because we’re all manly men and we don’t know about this kind of stuff, so don’t get any ideas. We also used Jake Gyllenhaal as inspiration because he is so pretty, and you know. Anyway, the client was very impressed and we will be working on all their campaigns now.
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We continued to use the photo shoot we did for the National Jean Company website for all the direct marketing pieces. Going with a nice trendy distressed look we made this look um… trendy. But of course it’s Orange32’s own version of trendy, not your Armani Exchangekind of trendy. Don’t mess with us, we’ll distress you in your face, and that’s not trendy at all.
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Rawthentix means something, we don’t really know. We just get paid to do this stuff man. So we can bust out some pretty sick typography when we feel like it. And on this day, we felt it, or maybe that was that Mexican food we had for lunch. Anyway, somebody felt someone or something and the Rawthentix logotype was born. Kind of like Jesus.

Listen, it’s spelled Stationery not Stationary. Get yourself an education! Orange32 designed this stationary, not you. And it’s nice, and we even did that cool Letterpress thingy. Needless to say our client was impressed by that thingy and gave us money.

Arrgghh it’s the Abominable SoCoMan! This is another promotional product we designed for Southern Comfort. Notice the almost human hands that he uses to smack posers off the snowboard trails, with a six foot reach and a bottle of SoCo, you better watch your step. SoCo and snowboarding, now that sounds like an Orange32 sport!

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Surf’s up sucka’s! Orange32 hit the waves with SoCo and this gnarly surfboard decal. For inspiration one of our staff consumed a bottle of this great stuff and luckily drew this before passing out. Check out the awesome flowers. Orange32 likes flowers, but not as much as we like SoCo. This was the final, see more concepts after the jump.

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Yep, these are some of the casting call flyers we did for MTV. Apparantly you too can be on MTV if you show up at one of these things. Anyway, check out these tight designs. Notice how we used paper for one design and wood for another. This is a subliminal trick to get you to recycle. Orange32 makes the world better through tricknology, ask your dad about that.

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