So here is another one of those fun projects. Erick Morillo is a pretty famous DJ/Producer. If you’re not familiar with the house music scene, then you probably at least know one song he produced back in the 90’s “I Like To Move It” which I’m sure you’ve heard in numerous sporting arenas and in Disney’s movie “Madagascar”, anyway the song is cheesy and annoying but made him buckets of money, which he used to start a record label called Subliminal Records. Well what the hell does that have to with this you might ask, and I’ll tell you absolutely nothing, I’m just rambling here. Anyway, we do all the design work for Subliminal and Erick asked us to work on a logo. He really didn’t know what he wanted which was a great help for graphic designers as you all know. So in between his journeys back and forth to Ibizia and around the world this project has been dragging so we posted it because we’re bored. And honestly this post is long and boring and has nothing to with anything and if you have read this whole post I’m not sure wether to thank you or laugh at you. Cheers! (I’m writing this from London Heathrow Airport, so there’s some local flavour for you)

Charmer is one of the USA’s main alcohol distributors and they’re a damn good client of ours, for obvious reasons. So Charmer gets their people together every year for a soccer tournament. We’d like to think the alcohol flows freely at this event on and off the field, leading to some very funny play. But we don’t know because we’ve NEVER been invited, we just computer jockeys, kind of like monkeys but we can speak. We here at Orange32 are actually damn good soccer players, we’ve been compared to the Brazil team numerous times. And on top off playing soccer we make kick ass soccer tournament logos too. Pele couldn’t design for crap, ask anybody.

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So this guy comes by our office to discuss a logo design, he looks like Jamie Kennedy so we’ll refer to him as JK from this point on. So JK is starting a real estate company in NYC and he wants a logo that is classic but trendy, also gritty but clean. So we go over some things and figure out that he just needs to see some things because he didn’t seem to be able to stop contradicting himself. Anyway, JK makes it clear to us that he is a lawyer for some reason unknown, turns out later when our lawyers contacted him, that it is actually JK’s wife that is a lawyer. Nice! Anyway, we wanted to make him happy and turned out more than our usual 3 comps that are included in our fee. JK tells us to make it look like this logo, then to make it look like that logo. Then he wants an animal, we start out with a horse then he decides he wants a sheep, we didn’t ask why. He tells us none of his friends liked the horses and asked us what we thought of the sheep, we told him we hated it. He told us he was paying us for our opinion and we told him which ones we liked and then he told us his friends didn’t like those. So we told him to go hire his friends and leave us out of this. If you ever get a client that looks like Jamie Kennedy run away, fast.

btw- the top logo is an ambigram - for those of you that don’t know, that means it’s the same thing upside down, do a handstand on your desk and check it out!

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Rawthentix means something, we don’t really know. We just get paid to do this stuff man. So we can bust out some pretty sick typography when we feel like it. And on this day, we felt it, or maybe that was that Mexican food we had for lunch. Anyway, somebody felt someone or something and the Rawthentix logotype was born. Kind of like Jesus.

Listen, it’s spelled Stationery not Stationary. Get yourself an education! Orange32 designed this stationary, not you. And it’s nice, and we even did that cool Letterpress thingy. Needless to say our client was impressed by that thingy and gave us money.

Surf’s up sucka’s! Orange32 hit the waves with SoCo and this gnarly surfboard decal. For inspiration one of our staff consumed a bottle of this great stuff and luckily drew this before passing out. Check out the awesome flowers. Orange32 likes flowers, but not as much as we like SoCo. This was the final, see more concepts after the jump.

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So yeah, we do some work for nightclubs here and there, but we only work for the best. And Crobar is one of the most amazing clubs in the world, plus they have a good eye for design. Besides having an open tab at NYC’s biggest club is one hell of a perk. We have a pretty free range on the design and we usually get pretty involved, wether it’s custom typography or photo treatments, Crobar gets the 032 special treatment. Go check that place out, tell them the fools at Orange32 sent you, they might hook you up. You might even catch one of us stumbling around in the bathroom.

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We were working on the Abkco site when we came across this amazing picture of Phil Spector flipping the bird back in the 70’s. He had this crazy belt buckle and coke spoon lapel pin, it’s was freakin’ awesome. So anyway, we sent an email to Brad Elterman who is a famous old school papparazzi who took the shot, and told him we completely sweat his work. So he checked us out and what do you know, he liked our work too. So we decided to barter for that photo of Phil, Brad was starting an clothing line and wanted us to design the graphics. So we did, and we like to think we did a damn good job. And the best part is… that great photo of Phil is now ours!

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