Alejandro was refered to us by Dah-Len a mutual photographer friend of ours. Alejandro hails from a long line of artisan shoe makers from Cuba. His shoes are absolutely gorgeous and are hitting it big at all the high end stores right now. With plenty of press and publicity he wanted a nice, clean, elegant and functional site to keep with his brand image. With a beautiful hand drawn logo by Cartoon from Los Angeles (He’s a quite famous tattoo artist if you don’t know, we hope you knew that though) we decided to go for a rich black background to make that logo SHINE! We also hooked up Alejandro with a really easy to use CMS system so he could upload the copious amounts of press he receives, because that’s the way web sites should be built, any design company that tries to contract updates from you should be shot dead. That just means they don’t know how to build a proper site. Anyway, the only thing prettier then this site is the shoes that are on it, and we hardly ever compliment other people more then we compliment ourselves. And that’s a fact!
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So since Myspace is so overhyped right now, people want to spend money to have a Myspace “presence” or “brand reinforcement” or “stupid term to get you to spend money”, people are charging money for customized pages. And since there’s money going around Orange32 is game. While we believe that most companies do not need an online presence like this, it can be useful for certain businesses. A nightclub can definitely benefit from having a myspace presence, especially the way promotions work. We decided on a nice clean layout that allows the viewer to get the most important info quickly, and to realize that it will be useful to return to quickly see the upcoming events. And the rest, well it’s myspace, what the hell can we say about it. Send us a friend request.

Yes Myspace, Yourspace, Rupert Murdoch’s space. Are you ready for the New World Order? So, with this Myspace thing getting out of hand, our good friends at Sweetface Fashion received a Myspace marketing proposal from some company. Ready for this nonsense? It was to the tune of $60K with this huge proposal of how the conversion rates would ring over $2-3 million dollars in sales. Okay, so if you want to buy the Brooklyn Bridge I suggest you call these guys because they will definitely sell it to you. So we took a meeting to assure our clients that these guys were on the proverbial “pipe”, our clients were in agreeance but thought they could use a presence on the site, and we agreed. We took some footage, sound clips and offered giveaways to gather demographics and a mailing list. And of course it looks great, beacause Orange32 did it, not those other crackheads.

The kind folks at National Jean Company asked for a hand with their e-commerce site and we pretty much convinced them into a rebrand of their company. We started to phase out the old logo in direct mail pieces and introduced new imagery we had from a photo shoot including staff members of National Jean. We introduced a simple type set for their logo and concentrated mainly on a graphic style to keep the brand consistent. We wanted their site to look nice and be highly functional at the same time. Go take a look and buy something, you know you want to.

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“Beware of ABKCO,” “Beware of Darkness” is a song by George Harrison that featured on his first post-beatle album “All Things Must Pass”. When he was demoing this song for Phil Spector during 1970 he jokingly changed one line of the lyrics to “Beware of ABKCO”, probably referring to the economic disaster the Beatles went through because of Allen Klein’s mismanagement.

This is the first thing we learned about Abkco before we started working for them, it turned out they weren’t that bad. We tried to convey the feel of a fan and audiophile mixed together. We custom made all the buttons, polaroids, pieces of paper to keep the feel right. We incorporated flash movie and audio players into the site. The site also included some pretty heavy CMS work as the client wanted to completely manage their site, and the content was pretty extensive. Go show this one to your parents.
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Alchemy Vodka came to us with a concept and left with everything they needed. From the logo, to the bottle design all the way to the website, we brought their concept to completion. This web site was a fun one. We started out with the concept of an alchemist and bought a leather bound book which we filled with our version of alchemist drawings and mad scientist scribbles. We then weathered and stained the book to give it an aged feel. The actual photo shoot took place at an abandoned psychiatric hospital, guerilla style. Setting up in the basement wasn’t an exactly comfortable setting especially after seeing a mummified cat laid out on a table next to a perfectly laid out straight flush. The photo shoot came out perfect and helped us execute the site exactly to the clients vision, and then copious amounts of vodka was consumed. You should try this stuff, Polaks really do make better vodka!

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That’s right sucka’s CSS is officially hot, Web 2.0 in your face! Medicia is a healing spa that wanted a nice and light feel to their site, which is pretty easy with Web 2.0. It’s pleasant to the eyes and very soothing, we’re actually falling asleep writing this…… um yeah, so Web 2.0 + Orange32 = Mediciaspa.com
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