The kind folks at National Jean Company asked for a hand with their e-commerce site and we pretty much convinced them into a rebrand of their company. We started to phase out the old logo in direct mail pieces and introduced new imagery we had from a photo shoot including staff members of National Jean. We introduced a simple type set for their logo and concentrated mainly on a graphic style to keep the brand consistent. We wanted their site to look nice and be highly functional at the same time. Go take a look and buy something, you know you want to.