We were approached by Translation to design this for their client, McDonalds. Not our client, their client. If McDonalds was our client we wouldn’t be writing silly blogs, we’d be in the Mediteranean on our yacht with Lindsey Lohan wasted and naked as she usually is, and of course your Mom. Doing very, very, very bad things. But we’re not, so back to this blog. It was a competition at the Fashion Institute of Technology to design the new McDonalds uniform. I’m sure that will look amazing on your resume when you try to get a job at Valentino. “You designed the new McDonalds uniform, oh you’re hired.” Anyway, McDonalds, FIT, Translation and Orange32, what a weird combination.

We just wrapped up the photo shoot for this years National Jean Company campaign with our main man Sam Bassett. We pulled off 2,000 plus shots in 8 hours at Pink Elephant nightclub in NYC, which is a new record for us. This is the first postcard to go out from the new shoot. We’re working on the catalog right now and should have it done and up here in a few weeks. Check back soon, suckas! Click here to see more of this project.

Nightclubs change names, alot. So when Soho323 called us and told us they were changing there name we were like cha-ching. Seriously, come on, you don’t like making money? Anyway, so back to this. NOCA - North of Canal, get it? This is a simple logo but is dead on, directional star and freaking big letters. What’s not to like? So go ahead and challange us, change your name as many times as you want and we’ll keep smacking you in the face with killer logos. Click here to see more of this project.

Alejandro was refered to us by Dah-Len a mutual photographer friend of ours. Alejandro hails from a long line of artisan shoe makers from Cuba. His shoes are absolutely gorgeous and are hitting it big at all the high end stores right now. With plenty of press and publicity he wanted a nice, clean, elegant and functional site to keep with his brand image. With a beautiful hand drawn logo by Cartoon from Los Angeles (He’s a quite famous tattoo artist if you don’t know, we hope you knew that though) we decided to go for a rich black background to make that logo SHINE! We also hooked up Alejandro with a really easy to use CMS system so he could upload the copious amounts of press he receives, because that’s the way web sites should be built, any design company that tries to contract updates from you should be shot dead. That just means they don’t know how to build a proper site. Anyway, the only thing prettier then this site is the shoes that are on it, and we hardly ever compliment other people more then we compliment ourselves. And that’s a fact!
Click here to see more of this project.

So since Myspace is so overhyped right now, people want to spend money to have a Myspace “presence” or “brand reinforcement” or “stupid term to get you to spend money”, people are charging money for customized pages. And since there’s money going around Orange32 is game. While we believe that most companies do not need an online presence like this, it can be useful for certain businesses. A nightclub can definitely benefit from having a myspace presence, especially the way promotions work. We decided on a nice clean layout that allows the viewer to get the most important info quickly, and to realize that it will be useful to return to quickly see the upcoming events. And the rest, well it’s myspace, what the hell can we say about it. Send us a friend request.

We were approached by this Madison Avenue hair salon to assist in improving their image. With Nicky Hilton and other famous New Yorker’s getting their hair done there, they receive quite a bit of press and were not happy with their image. Once your logo starts showing up in the pages of national magazines, you can see if it’s up to par real fast. They wanted a logo that felt and looked better, and they needed something that could translate to packaging better. You will see the new line we designed for them soon. We showed you some of the directions that we took. We felt a custom hand drawn logo gave it a nicer feel and matched the flower from a batik used in the salon. Maybe the Hilton’s will give us some work now, we’d love to design the packaging for the next Paris Hilton porno.

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This is just a quick illustration we did for Bomba, a energy drink that is just being brought to the U.S. now. It’s already all over Europe and Latin America and should be all up in your face here soon, just like us at Orange32, in your face! So you can see this amazing starburst thing going on here just solidifies the artistic capabilities of the staff here at Orange32, especially when under client rule. We can do amazing things, if someone would be so kind as to tell us how. Please help Orange32, we need you! Without you we are nothing! Please, don’t go! No, wait! Shane… Shane!!!!!

Yes Myspace, Yourspace, Rupert Murdoch’s space. Are you ready for the New World Order? So, with this Myspace thing getting out of hand, our good friends at Sweetface Fashion received a Myspace marketing proposal from some company. Ready for this nonsense? It was to the tune of $60K with this huge proposal of how the conversion rates would ring over $2-3 million dollars in sales. Okay, so if you want to buy the Brooklyn Bridge I suggest you call these guys because they will definitely sell it to you. So we took a meeting to assure our clients that these guys were on the proverbial “pipe”, our clients were in agreeance but thought they could use a presence on the site, and we agreed. We took some footage, sound clips and offered giveaways to gather demographics and a mailing list. And of course it looks great, beacause Orange32 did it, not those other crackheads.

Subliminal Records is Erick Morillo’s record label. They put out some quality cd compilations called Subliminal Sessions. This is one of there releases we did for them. The roll out includes cd design, posters, ads and one sheets. We normally try to write funny stuff, but man, it’s raining out and I feel like getting naked and dancing in the rain. So I gotta go, hopefully the cops won’t show up this time. Man I love my job!
Click here to see more of this project.

So here is another one of those fun projects. Erick Morillo is a pretty famous DJ/Producer. If you’re not familiar with the house music scene, then you probably at least know one song he produced back in the 90’s “I Like To Move It” which I’m sure you’ve heard in numerous sporting arenas and in Disney’s movie “Madagascar”, anyway the song is cheesy and annoying but made him buckets of money, which he used to start a record label called Subliminal Records. Well what the hell does that have to with this you might ask, and I’ll tell you absolutely nothing, I’m just rambling here. Anyway, we do all the design work for Subliminal and Erick asked us to work on a logo. He really didn’t know what he wanted which was a great help for graphic designers as you all know. So in between his journeys back and forth to Ibizia and around the world this project has been dragging so we posted it because we’re bored. And honestly this post is long and boring and has nothing to with anything and if you have read this whole post I’m not sure wether to thank you or laugh at you. Cheers! (I’m writing this from London Heathrow Airport, so there’s some local flavour for you)