So this guy comes by our office to discuss a logo design, he looks like Jamie Kennedy so we’ll refer to him as JK from this point on. So JK is starting a real estate company in NYC and he wants a logo that is classic but trendy, also gritty but clean. So we go over some things and figure out that he just needs to see some things because he didn’t seem to be able to stop contradicting himself. Anyway, JK makes it clear to us that he is a lawyer for some reason unknown, turns out later when our lawyers contacted him, that it is actually JK’s wife that is a lawyer. Nice! Anyway, we wanted to make him happy and turned out more than our usual 3 comps that are included in our fee. JK tells us to make it look like this logo, then to make it look like that logo. Then he wants an animal, we start out with a horse then he decides he wants a sheep, we didn’t ask why. He tells us none of his friends liked the horses and asked us what we thought of the sheep, we told him we hated it. He told us he was paying us for our opinion and we told him which ones we liked and then he told us his friends didn’t like those. So we told him to go hire his friends and leave us out of this. If you ever get a client that looks like Jamie Kennedy run away, fast.

btw- the top logo is an ambigram - for those of you that don’t know, that means it’s the same thing upside down, do a handstand on your desk and check it out!